RubyPlay, an innovative B2B iGaming development studio, is making its first direct integration into the Italian market after signing with PokerStars, operator and brand of Flutter Entertainment.
The expanded deal follows a successful launch with the operator in early 2023, which saw RubyPlay's best-performing titles such as Shake Shake Money Tree and Diamond Explosion 7s go live.
The provider is set to create more bespoke titles for PokerStars in the near future, which Italian players will now be able to discover alongside the rest of RubyPlay's dynamic and forward-thinking portfolio.
Italy is a key market for many gambling operators and for RubyPlay this is a significant development. It comes following the recent launch of the Immortal Ways franchise, which saw the provider surpass its own retention and engagement records.
The move highlights the provider's commitment to strategic growth in regulated markets around the world and follows a year of notable growth. RubyPlay plans to extend its reach to countries such as Romania and Spain in 2024, thus continuing its global expansion.
Eyal Loz, Chief Product Officer at RubyPlay, said: “We are proud to announce our expansion into the Italian market following great success with PokerStars. This strategic move marks our first direct integration into Italy, a key market with a player base eager to explore our diverse content. Our commitment to global growth in regulated markets continues: we look forward to introducing our titles in Italy, and soon also in Romania and Spain, to continue making giant strides in the sector."
