After the success of the first day of IGE - Italian Gaming Expo, Snaitech returns to the stage of the Palazzo dei Congressi addressing a highly topical topic: the relationship between physical and digital channels applied to the gaming sector.
The lockdown has rewritten the rules of everyday life and imposed a powerful acceleration on some trends already underway. In the world of gaming, the propulsion dictated by the "new normality" has been impetuous, a digital revolution strengthened by the advent of Artificial Intelligence and the great race to create gaming experiences that are as personalized as possible, capable of meeting the tastes and expectations of users. users. Their way of enjoying the game has also changed, with an increasingly marked propensity for the continuous fluid transition between online and retail.
A scenario that emerges extremely clearly also from the Survey presented by Andrea Manusardi, Senior Research Manager BVA Doxa, opening the conference “Transforming Diversification into Advantage: Multichannel and Omnichannel in Online Gaming” during which they confronted each other Alessandro Graziosi Chief Digital Officer of Snaitech, Alexander Fiumara, Managing Director Digital & Betting – CEO GBO Italy Lottomatic e Marco Bedendo, General Manager, Microgame.
According to BVA Doxa research, 85% of users declare themselves multi-channel and only 15% use online exclusively, making it clear that the rigid division between channels for enjoying the gaming experience appears more outdated and obsolete than ever.
"Embracing the concept of omnichannel today means recognizing what is a widely demonstrated trend. If for online we can focus on a broader offer that our user can access wherever they are and at any time, for retail it will be services and sociality that will make the difference – commented Graziosi -. This is why at Snaitech, in addition to strengthening digital engagement, we are developing a concept of user experience that will start from digital touch points and expand to those present in the points of sale, placing the customer at the center and the channels around them in an ecosystem to be enjoyed with the same familiarity and confidence depending on the occasion."
Below is the full speech:
