“With this survey we investigated the consumer's point of view, asking people about their behavior between the online and physical channels. 500 interviews were carried out with online players registered on gaming sites of dealers operating online and physically. The sample interviewed is predominantly male (80%). What emerged is that gaming is by definition omnichannel, but for each type of game there are different preferences. For example, lotteries and scratch cards are much more physical games than betting.”
He said so Andrea Manusardi, senior research manager at BVA Doxa, presenting a survey on physical and online gaming at the round table "Turning diversification into advantage: multi-channel and omni-channel in online gaming" as part of the Italian Gaming Expo & Conference underway in Rome.
Below is the full speech:
