“When it comes to omnichannel in the vast majority of cases you take a player who was born retail and is brought to try a digital experience. To make these games available on both channels, the gaming experience must be made easier. At the same time it is important to remember the operator, who must see this process as an opportunity and not a threat. The first thing that needs to be done is to digitize the gaming experience within the physical point of sale."
He said so Alexander Fiumara, managing director digital & betting – CEO GBO Italy Lottonut, speaking at the round table "Turning diversification into advantage: multi-channel and omni-channel in online gaming" as part of the Italian Gaming Expo & Conference underway in Rome.
Below is the full speech:
