This year, FanDuel customers have a chance to win a share of the $10 million prize pool in betting bonuses
FanDuel by Flutter – the number one online sportsbook in North America and official partner of the National Football League (NFL) – announced that four-time Super Bowl champion Rob Gronkowski will be heading to Super Bowl LVIII for the sequel to “ Kick of Destiny” last year.
FanDuel's "Kick of Destiny 2" will see Gronkowski travel to Las Vegas where he will attempt to make a field goal in a live commercial shortly before kickoff of the Super Bowl. FanDuel customers will be offered the opportunity to choose for free whether they think Gronkowski will get the kick right or wrong through the FanDuel Sportsbook app, and customers who choose correctly will win an equal share of the $10.000.000 prize pool in betting bonuses .
The launch of the “Kick of Destiny 2” integrated campaign shortly precedes Flutter's planned listing on the New York Stock Exchange this year and will culminate in the biggest event for US sports betting, the Super Bowl on February 11. In 2023, Super Bowl LVII was Flutter's biggest betting event, with FanDuel customers wagering $215 million on an epic finale that saw the Kansas City Chiefs beat the Philadelphia Eagles 38-35.
On the occasion of the launch of the campaign, Rob Gronkowski said: “When I missed the fateful kick during last year's Super Bowl, it was devastating. I told the FanDuel team that I knew I could do better and that I needed a chance at redemption this year. I will prove to America that I can do that football, even with the pressure of doing it live in front of the whole country."
“Last year's Kick of Destiny campaign saw tremendous engagement from our customers, who were fascinated by what would happen during our live Super Bowl spot,” he said Andrew Sneyd, executive vice president of marketing at FanDuel -. With the introduction of the Make or Miss free pick feature and Rob's desire for redemption, this year will be even more exciting for FanDuel customers. Rob is the true embodiment of the FanDuel fan – passionate, fun and cutting-edge – and we are ready to make history again.”
