It is the last time the global gaming industry comes together for theICE in London. After ten editions atExhibition Center London (ExCeL), the gaming industry's biggest and most important trade show will celebrate its well-deserved close in the UK capital from 6 to 8 February, before making its debut in Barcelona next year. 

Merkur Gaming, a leading brand in the gaming industry, will not miss the opportunity to participate in this edition of the event. International distribution brand Merkur is one of the biggest names in the international gaming industry and will present a broad and innovative product portfolio as one of the largest exhibitors at the London trade fair. At stand N4 (110, 210, 230 and 250), visitors will be able to immerse themselves in the world of Merkur products and celebrate the latest ICE in London together with Merkur Gaming.

«Every year ICE is the highlight of the entire gaming industry. For weeks and months we have been eagerly waiting to set up our booth with product innovations and present them to our customers and guests,” explains Athanasios “Sakis” Isaakidis, International CEO of Merkur Gaming. The main attraction of the Merkur Gaming product range is a new cabinet that will delight the international market with its incomparable modularity. Equally innovative and fun are Merkur's new Linked Progressives: Clash Link, Link Wave and Link Zone Rush are three new features that will attract the attention of customers and visitors. Like the new M-Prime Multigame package, which perfectly complements the already proven and popular M-Line package. Another novelty in the cabinet portfolio is a new version of the Zonic, which has been successful both internationally and on the German market. Finally, after an intense development phase, Merkur Gaming will present its new roulette for the first time at ICE.

In addition to Merkur Gaming, many other subsidiaries of the Merkur group will also be exhibiting at the London fair. The Merkur eSolutions area promises interesting insights into the world of online gaming. As an umbrella brand, together with the subsidiaries of the Merkur Group, EPG, Bede Gaming and edict egaming, it demonstrates a modern 360-degree approach, effectively connecting the world of land-based and online gaming thanks to innovative product solutions. A key part of this wallet is EPG's Paylado E-Wallet, considered one of the most innovative e-money payment options for online gaming. The cash management experts at GeWeTe will show how customers can optimize money processing and make it even more efficient, including their best-selling Cash-Center Premium and their latest innovation Cash-Center Slim.

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