Made in Italy rides and toys at +28,1%
“In recent days it is the “Attraction Builders” group was born in Confartigianato, the cluster of companies producing equipment and machinery for entertainment and entertainment activities. For this occasion – writes Confartigianato – the Research Office has published the Note 'Rides, amusement parks and game production: businesses and made in Italy'- , promising to download it - which provides an overview of the business system of rides, amusement park equipment and games in Italy, highlighting the distribution of companies and employees in the sector, as well as trends relating to exports and imports". This is what he writes Confartigianato in a note.
“In this article – continues the association – we highlight some of the main points of the report.
Businesses – The production of rides has 137 companies, two thirds (67,2%) in the Veneto-Emilia Romagna-Lombardy triangle while the production of games has 536 companies, over half (53,5%) in Lombardy, Emilia- Romagna, Campania and Piedmont. In the total production of rides and games, 673 companies and 2.762 employees operate. The ride manufacturing segment shows a share of craft businesses equal to 27,0%, which rises to 34,7% in the production of games, both higher than the average of 21,3% recorded for the total economy.
Territorial analysis – The production sector of amusement park rides and equipment, highlights a marked territorial polarization: a third (32,8%) of the companies, in fact, operate in Veneto which has 45 companies, followed at a distance by Emilia-Romagna with 26 companies (19,0%) and by Lombardy with 21 businesses (15,3%). From a provincial perspective, the greatest presence of companies in the sector is found in Rovigo with 15 companies, equal to 10,9% of the total, Reggio Emilia with 12 companies, equal to 8,8%, Modena and Padua, both with 11 companies and a share of 8,0% of the total and Vicenza with 10 companies, equal to 7,3%.
A fifth (25,7%) of the companies in the game production operates in Lombardy where there are 138 companies, followed at a distance by Emilia-Romagna with 55 companies (10,3%), by Campania with 49 companies (9,1%) and by Piedmont with 45 companies (8,4%) , four regions which concentrate more than half (53,5%) of the companies in the sector.
Made in Italy – The export of rides and games it is worth 403 million euros, with Italy 7th exporter in the EU of 27. In 2023, sales of Made in Italy rides and games in the sector are rising by 28,1% compared to 'zero growth' in total exports.
In the exports of the sector in question, the export of Rides therefore Italy is the 1st exporter in the European Union with 261 million euros, ahead of the Netherlands and Germany.
The markets – Regarding the destination of sales of Made in Italy products rides, amusement park equipment and games, 60,9% is absorbed by non-EU markets. 71,2% of sales are destined for the ten customer countries: USA with 66 million euros (16,3% of the total), followed by France with 43 million (10,8%), Germany with 37 million (9,1 %), United Kingdom with 30 million (7,5%), Mexico with 24 million (5,9%), Spain with 16 million (4,0%), Saudi Arabia with 18 million (4,5%), Poland with 10 million (2,5%), China with 11 million (2,7%), the Netherlands with 11 million (2,7%) and Russia with 11 million (2,6%)”.
Exports of rides and equipment for amusement parks and games from EU countries
Year 2023. Millions of euros. Harmonized system (SH6): 9508 and 9504 (excluding 950440) and 9508 – Confartigianato Research Office calculations on Eurostat data
