Microbetting provider signs sports betting deal first for aggregator
Pariplay®, the subsidiary of NeoGames SA (Nasdaq: NGMS), the leading aggregator and content provider, has further enhanced its Fusion® platform offering through its latest partnership with Kero Gaming (“Kero”), which will see the addition of sports betting options to the aggregator.
Kero, a leading provider of micro betting data feeds, products and services, will integrate its full suite of products on the Fusion platform. The Kero platform allows players to watch, bet and chat by combining dynamic betting markets, next-play, live chat for player socialization and live streaming of any game into a single entertainment destination within sports betting.
Kero's micro betting technology is uniquely powered by a recommendation engine that leverages proprietary algorithms to create contextually relevant betting markets that are served to players, creating a casino-style sports betting experience where players can bet on any single play or moment during each match.
The latest supplier relationship increases the wide variety of content available on the rapidly expanding Fusion® platform in the sports betting sphere as Pariplay® maintains its focus on providing greater entertainment value for players in regulated markets across the world.
The Fusion® aggregation offering includes more than 14.000 games from more than 150 of the industry's leading game developers and a suite of back-office conversion and retention tools that increase player value.
Ashley Bloor, Director of Partnerships at Pariplay®, said: “Our content agreement with Kero Gaming Inc. demonstrates our position as one of the world's pioneering gaming aggregators, and we are thrilled to welcome its portfolio to the Fusion® platform. With both parties cementing themselves as visionary forces in the industry, we are confident that the partnership will drive success as we expand into new sports betting technologies and resonate with players globally".
Tomash Devenishek, CEO of Kero Gaming Inc., added: “At Kero, we continually strive to innovate and improve the sports fan experience by integrating our advanced recommendation technology with real-time micro markets. Pariplay stands out as a leader, powering some of the most renowned global brands. Our common customer base forms a solid basis for this collaboration. This partnership represents a significant step towards providing exceptional sports betting products globally. We are excited to embark on this journey with Pariplay as our partner".
