(Jamma) – EAG International 2014 shifts gears, starting December 1st with the launch of EAGLive, the show's new media campaign.
Martin Burlin, EAG President, explained the rationale behind EAGLive saying, “As a show industry unto itself, EAG international has a responsibility to reflect its overall dynamics, adapting in consistently providing exhibitors and visitors with the best possible experience. This year we have adopted a social media presence, incorporating pre-show information and live links, plus culled video from exhibitors on the show floor Steph Norbury of the Coin-op Community. The response has been very positive. Presence at EAG represents a significant investment by our exhibitors and visitors and, therefore, we must do everything in our power to add further value.”
From 1 December, EAGLive will be on the homepage of the exhibition website, www.eagexpo.com. Exhibitors, visitors, trade associations and other interest groups active on Twitter can post news and opinion, plus product information via Twitter, using the hashtag #EAGLive.
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