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(Jamma) In 2012, the companies that manage public gaming activities invested 84,3 million euros of advertising on the Italian media: 60 million for television commercials, 10 on the internet, 9,9 in newspapers, 3 on radio and 1,4 in magazines. Data which shows a drop of 8,7% compared to 2011, more contained than in other industrial sectors, given that in general advertising in the mass media decreased by 14,1%. The data has been elaborated by the association of associated publicity users (UPA) for the Social Redactor press agency.
Although it seems that gambling advertisements dominate, they actually represent only 1,2% of all those appearing in the mass media. And if 50% of the advertisements are mostly about number games like the lotto or the enalotto, 30% aim to promote gambling websites and 20% instant lotteries such as scratch cards.
Surprise, the only medium in which there was an increase in gambling advertising in 2012 was the print media, which raised 900 thousand euros more than the previous year. For the others, a generalized decline: TV (-6 million), internet (-3 million), radio (-800 thousand euros) and magazines (-700 thousand).
