The one on TV rights “was a detailed and complex negotiation. We understood how complicated the context was, but we managed to secure a sector that needed revenue stability. Football clubs don't print money, the money can't be found, it's an industry where, if you want to win, you have to pay the players. This is why revenue must be created.
Lorenzo Casini, president of the Lega Serie A, has his say on the assignment of TV rights to the Social Football Summit.
Speaking about the bets he added: “It is unthinkable that football does not see anything of everything it produces. We are talking about over a billion euros paid to the State."
