Communication initiative promoted by the Ministry of Agriculture, Food Sovereignty and Forestry in collaboration with EQUTV, with the aim of relaunching the entire horse racing sector, accompanying racecourses in communicating calendar events and supporting selected Italian auctions to reach to the involvement of the general public.
Target
The main objective is to promote the equestrian sector, horse racing events which are both spectacular and have low environmental impact.
Target
The target audience of the campaign is the general public to whom it presents the racing experience as a unique and exciting live event in which tradition, positive values and sporting sentiment coexist.
Contents of the message
The commercial is made with filmed images portraying professionals from the world of horse racing such as drivers, trainers, jockeys, breeders and owners with their horses in various equestrian centres, whose voice is represented by that of the background voiceover.
The slogan of the commercial is "Horse racing, an Italian tradition on EQUTV".
Tools and means
The campaign is broadcast on the Rai networks (TV and radio commercials)
