Soft2Bet continues to strengthen its Latam team and is pleased to announce that Nicolas Campano he joined the company as Sales Director for the Latam region
Latin America is a key growth region and Soft2Bet is pleased to underline its commitment to the continent by announcing the appointment of Nicolás Campano to Latam Sales Director.
Nicolás brings a wealth of experience to Soft2Bet, having worked in senior roles at leading gaming companies such as Play'n Go and Yggdrasil Gaming, and will focus on developing our South American customer base for our flagship products: Motivational Engineering Gaming Application (MEGA), turnkey platform solutions, white label offerings and the slot studio ELA Games.
His recruitment is part of a concerted effort to expand Soft2Bet's B2B reach and grow its business and market share in Latin America, perhaps the fastest-growing iGaming region currently in the world.
With this in mind, Soft2Bet will participate in EGR Power Latam in Buenos Aires, Argentina on February 27-28, SBC Summit Rio, Brazil on March 5-7 and SiGMA Americas 2024 in Sao Paulo, Brazil on March 23 -25 April. Additionally, Soft2Bet has initiated a process to enter the Mexican market and plans to expand its regulatory presence in the region.
"I am excited to join Soft2Bet as Latam Sales Director“, commented Nicolás. “I'm particularly excited about the opportunity to introduce our gamification products to the region, which have proven incredibly effective in driving player engagement and retention. I am confident that I can help Soft2Bet achieve its ambitious growth goals in Latin America".
Martin Collins, Chief Business Development Officer at Soft2Bet, added: “Nicolas joining Soft2Bet is a fantastic addition to our team. Latin America is one of the fastest growing regions in the world for iGaming and he will bring energy, drive and contacts to develop our growth in the region. I look forward to seeing him get involved and develop our footprint in Latin America".
With Brazil and Peru's online gaming regulations set to come into force in the near future and major markets such as Mexico, Argentina and Colombia already highly active, South America is a vibrant and growing region for the industry.
It is also a region where localization and personalization are key to attracting and retaining players, and Soft2Bet's gamification features are the perfect solution for operators looking to grow their businesses in South America.
London is calling! Nicolás will join the Soft2Bet team at ICE London at Booth S6-210. Contact the company for meetings and to see how it can help you grow your business in Latin America!
