The global provider will benefit from a 24/24 competitive gaming portfolio
SIS (Sports Information Services), the leading multi-content provider of 24/24 live betting services, has agreed to a deal to provide its end-to-end eSports betting product, Competitive Gaming, across online and retail sports betting platforms Playtech.
SIS's entire library of competitive gaming content, with more than 150.000 annual events delivered across ebasketball and esoccer competitions between expert players, will be accessible to Playtech's extensive global network.
The deal, which extends an existing partnership under which SIS supplies its racing products and numbers via Playtech, is the latest major step within the supplier's stated ambition to further develop relationships with major platforms.
The complete end-to-end solution for competitive gaming, produced entirely in-house and with integrity at its core, has been proven to deliver superior margins around the clock and will significantly increase Playtech's content portfolio. Playtech is the largest online gaming software provider in the world, offering cutting-edge content and solutions to major industry players.
This latest deal also reinforces SIS's reputation as a leading provider of event-based esports betting, following recent successful integrations with Bet365 e Betsson.
SIS Competitive Gaming is the only eSports product available on the market to have received the Esports Integrity Commission (ESIC) Gold Standard, the highest possible accreditation created to establish unrivaled levels of integrity and security in the eSports betting industry. Each competition also offers live commentary and on-screen graphics, including unique betting tips to provide a complete experience.
Andy Kelly, Head of Commercial Partnerships at SIS, said: "SIS and Playtech have a long-standing and successful relationship through our racing and numbers products. We are also pleased to strengthen this relationship with the inclusion of SIS Competitive Gaming.
Playtech customers will now have access to our market-leading offering of highly competitive esoccer and ebasketball competitions that offer high margins and unbeatable integrity. The product will launch both online and via Playtech SSBT to include full data and streaming".
