SiGMA Europe of Malta was once again a great success for Soft2Bet as the company presented its leading iGaming solutions to delegates from 14 to 16 November.
With more than 5.000 daily visitors attending the event, Soft2Bet executives met with partners and contacts to share insights and conduct business at the company's brand new two-story booth.
Packed with futuristic designs, huge LED screens and meeting rooms to host private discussions, the Soft2Bet stand took center stage in the Mediterranean Maritime Hub (MMH), the new venue hosting SiGMA Europe.
The event was a great opportunity for Soft2Bet to demonstrate its commitment to the iGaming community with long-term projects supported by cutting-edge products and technologies.
Soft2Bet's SiGMA highlights included:
Motivational Engineering: the CEO of Soft2Bet, Uri Poliavich, gave the opening speech on Wednesday 15 November and explained how our gamification features enable operators to generate major increases in revenue and engagement, but are also key tools to help them compete with social media giants for players' attention.
Uri commented"Vendors and operators compete with each other every day, but in reality we are competing against TikTok, Instagram and Youtube for gamers' attention. This can be done by offering customization features, collectibles, leaderboards, or City Builder mechanics that extend players' daily activities, but also provide long-term goals over the course of many months that they can work towards.and ".
Noting the financial benefits of Soft2Bet's gamification features, Uri added"Average GGR per player on gamified brands increased by 65% and deposit amounts increased by 42%, but just as importantly, player screen time increased by 300%, four times higher than other operators".
During his panel on European regulation, David Yatom Hay, General Counsel of Soft2Bet, said: “Expanding regulation is a key strategic objective for Soft2Bet and will continue until 2024. Adapting to the changing landscape of Malta and the European markets is a key part of our work".
Leading Soft2Bet's business efforts, the Chief Business Development Officer Martin Collins welcomed partners, contacts and potential customers to our brand new stand. He commented: “This year's event was a great success and it was great to meet so many contacts to discuss new features and projects to expand our partners' businesses while maintaining continued growth.”
Upcoming events
Soft2Bet is looking forward to its next big event: ICE London from 6 to 8 February 2024, Stand S6-210. We see them!
