After the extraordinary success of the last 2023 edition, SEA Expo 2024 is preparing for the biggest edition ever seen before and is once again confirmed as the most important event in the MENA region dedicated to the entertainment and entertainment sector in Saudi Arabia.
Less than four months since the inauguration ceremony, scheduled for 7 to 9 May in Riyadh, the event continues to gather support and despite the new exhibition center and the opening of an additional pavilion is preparing to sell out. In fact, there are more and more Italian and international companies who decided to invest in the May event recognizing the potential of the sector in Saudi Arabia, focused on transforming the Kingdom into a global entertainment hub.
It is clear to everyone how the entertainment and leisure sector in Saudi Arabia has evolved considerably over the years, and not only from a regulatory point of view. Experts predict that the sector will be worth approximately USD 3,9 billion by 2030, with a growth rate of 48% per year.
The government played a key role in this change through the establishment of the Public Investment Fund (PIF), which in 2017 gave birth to one of the largest entertainment companies called Saudi Entertainment Ventures (SEVEN), investing in 21 entertainment destinations integrated in 14 cities. The company has already started construction on three of these destinations, while additional locations are currently in the planning stage, with plans to welcome the first guests by early 2025. All planned destinations are expected to open by 2030.
