As affiliates grapple with the challenge of rising player acquisition costs and the resulting need for player loyalty, SBC Summit North America will serve as an ideal platform to gain insights into content creation strategies, brand building and the power of big data, which can help affiliates consolidate their position in the market.
Scheduled for Wednesday, May 8, the “Affiliate & Marketing” track promises engaging discussions including mergers and acquisitions in the affiliate space, gamification, rise in popularity of online influencers, artificial intelligence (AI), and customer relationship management strategies ( CRM) to promote player loyalty, among other topics.
Kicking off the conference is the panel entitled “Affiliate Leaders Panel: Building Brands Through Content and Customization” which will see the participation of Andrew Garven (Head of Marketing, Covers), Rome Smith (Head of Marketing – North America, Betsson), Marcos Oliveira (COO, Clever Advertising) together with the moderator Michael DalyMore (Former CEO, Catena Media). The panel will delve into how leading affiliates leverage branding and engaging content to build unique and recognizable affiliate brands, optimize acquisition rates, and forge successful operator partnerships.
The panel “Big Data at the Center: How Affiliates & Operators Can Make Sense of their Customers Across Multiple Channels” will delve into the strategic use of big data in understanding customer behavior. The experts Gil Bushkin (Senior Director of Interactive Marketing, betPARX), Zachary Sold (Vice President of Marketing, Caesars), Elizabeth Lodge (CMO, Winible) and the panel moderator James Fox (Industry Manager, Google) will discuss the role of big data in identifying common trends in player acquisition and retention, as well as profiling customer archetypes that help improve player engagement and meet operator partner expectations.
The panel “It's an Influencer's World: Charting the Sucess of Ambassadors, Streamers and Other Social Media Stars” will examine the growing influence of alternative affiliate channels such as influencers, streamers and sports ambassadors. The luminaries of the sector Kelly Koffler (Influencer/Content Creator on YouTube, Slot500Club and Beyond Blackjack), Josh Duffy (SM Influencer/YouTube Creator, Slotaholic), Jon Della Terza (Social Media Influencer/Content Creator, NJ Slot Guy), Josh Margolis (Vice President of Marketing, Prize Picks), Grant Flannery (Head of Marketing, Rivalry) and the panel moderator Lazar Miucin (CEO and Co-Founder, iGaming Advisor) will delve into the distinctive acquisition strategies and content approaches used by influencers and examine how they can effectively collaborate with operators. Additionally, the panel will discuss adaptation strategies for traditional affiliates to capture the interest of the next generation of players.
The round table entitled "Affiliate Diversification: Success Strategies for the Slower Years" will delve into innovative approaches affiliates can use to reach new audiences. The affiliate and marketing experts Noam Klivitsky (VP of US Marketing, 888 Holdings), Shmulik Segal (CEO, MediaTroopers) e Max Bichsel (VP, Gambling.com Group) will explore these strategies, highlighting the importance of strategic media partnerships to ensure a strong market presence.
Attendees will also have the opportunity to broaden their knowledge of the North American market through dedicated conference tracks covering leadership, sports betting, iGaming, industry and growth, compliance and regulation, payments and technology.
Additionally, the conference will include a dedicated tribal symposium, as well as two pre-day conferences; the Capital Market Forum (entry requires a separate ticket) and the Player Protection Symposium.
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Buy your Early Bird ticket at the discounted price of $ 795 and gain access to all three days of SBC Summit North America (including the Player Protection Symposium), including the exhibit, conference and exclusive networking parties.
Additionally, operators and affiliates can request a free pass to the event.
You can keep up to date with the latest news, speaker and exhibitor additions and conference content by signing up to the bi-weekly newsletter SBC Summit North America LinkedIn.
