The 2024 edition of SBC Summit North America will bring iGaming to the fore, a vertical with immense revenue potential that, however, is often overshadowed by successes in sports betting in the United States.

The “iGaming” conference, scheduled for Wednesday 8 May, will bring together senior iGaming professionals to share their valuable insights on key industry topics. Attendees of 5.000 can expect in-depth discussions on the reinvention of land-based experiences through digital integration, debates on whether iGaming is cannibalizing land-based operations, and strategies for developing profitable iGaming applications, among other interesting topics .

The panel titled "Why Online Casino Legislation Hasn't Kept Pace With Sports Betting” will explore the lack of regulatory attention that gambling has received in North America. The experts in the sector Adam Glass (Director of B2B Services, Rush Street Interactive), Elizabeth Suever (vice president of government relations, Bally's), Brandt Iden (Vice President of Government Affairs, Fanatics Betting & Gaming), Cesar Fernandez (senior director of state government relations, FanDuel) and the moderator Shawn Fluharty (President-elect of the National Council of Legislators from Gaming States (NCLGS)) aims to explain the disparity between sports betting and iGaming, explore regulatory and revenue models for the two industries, and discuss new lobbyist approaches and legislators.

The panel “Omnichannel Effectiveness: From Land-Based to Digital and Back“, will discuss the need for land-based businesses to prioritize creating omnichannel experiences. The experts in the sector Bobby Soper (CEO, Sun Gaming), Matt Reback (President and CEO, Galaxy Gaming), Oliver Bartlett (Vice President of Gaming – Product & Content, BetMGM), Nick patrick (Co-Founder and CEO, Radar), Stacey Rowland (Vice President and General Counsel, Genting Americas) and the moderator Zoe Ebling (VP Interactive, AGS), will highlight the importance of seamless navigation between land-based and digital platforms for players, the infrastructure needed for optimal player retention, and how land-based establishments can reinvent themselves to be accessible to all.

The panel titled "Blurred Lines: When is a Game of Skill Really a Game of Chance?” will delve into the subtle differences between games that rely on skill and those that rely on luck. The experts in the sector CJ Fisher (Partner, Co-Chair, Gaming Department, Fox Rothschild), Jeff Hakala (Special Investigator, Connecticut Consumer Protection), Rafael DiCarlo (General Manager, Gaming NA Bancard) and the moderator Matt Para (Principal, 10MB, LLC), will analyze cases of dubious iCasino and sports betting practices and explore the distinction between skill and luck in the eyes of regulators.

The conference session entitled “Game Design 101: Launching a Profitable Product” will bring together a range of professionals to discuss key strategies for launching a successful iGaming application. The luminaries of the sector Ricardo Cornejo (VP of Online Gaming, Caesars Entertainment), Alex Ursa (Head of Gaming, Betr), Doug Fallon (Group Director of Content, Bragg Gaming), Rich Criado (VP, Product & Fanatics Game Studios, Fanatics Betting and Gaming) together with the moderator Tony Plaskow (Commercial Director, Pixiu Gaming), will explore the essential tools companies need to effectively promote their products, drive loyalty and achieve high player retention rates. Furthermore, it will provide valuable insights and advice to video game studios looking to successfully launch their latest games.

Delegates will also have the opportunity to strengthen their knowledge of the North American landscape with courses dedicated to leadership, sports betting, affiliates and marketing, industry and growth, compliance and regulation, payments and technology . Additionally, the conference will include a tribal symposium and two pre-day conferences: the Capital Market Forum and Player Protection Symposium (entry to pre-day conferences will require a separate ticket).

By purchasing the ticket Early Bird at the discounted price of dollars 795, you will have access to all three days of SBC Summit North America, including the exhibit, conference and exclusive networking parties.

You can keep up to date with the latest news, the addition of speakers and exhibitors, and conference content by signing up for the SBC Summit North America's bi-weekly newsletter on LinkedIn.

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