The Wheel of Fortune is an attractive solution for recruiting new members, an opportunity to increase visitor participation and reward customer loyalty.
“It can be used in different sectors – he explains Vanni Furini (pictured) – and suggests application in retail, casinos, hospitality, entertainment, for example. There are several options for participating in a marketing campaign: with a membership card, barcode, QR code on the invoice or RFID card. Up to three independent marketing campaigns can run on the same screen, with different rules, different prizes and different graphics.”
“The barcode – continues Furini – necessary to participate in the Wheel of Fortune game in retail stores can be issued together with the invoice, when certain conditions are met (e.g. purchase exceeding a certain value). Barcode tickets can also be generated by the CRM (player tracking) system in casinos or other locations.
The duration of the marketing campaign, the probability of winning and the number of prizes are adjustable within the marketing campaign and its objectives. The content displayed on the Wheel of Fortune is fully editable based on a marketing campaign.
Part of the touchscreen is reserved for promotional and marketing messages. In addition to messages, you can also view news, weather or sports scores. This makes the touchscreen more attractive to customers. Once the prize has been won, the customer receives a coupon which he can use to collect the prize at the booth, the bar, the info point...".
The system allows:
- full control over the costs of a marketing campaign;
- the number and structure of rewards during this period can be specified exactly;
- quickly and easily updating and editing new or existing marketing campaigns;
- simple editing of marketing and promotional messages.
“The daily statistical reports of a marketing campaign – adds Furini – are automatically generated and sent to the email. After the great success of Wheel of Fortune in several casinos and retail stores, we have expanded it with a new feature. With the MULTI version you can run up to three independent marketing campaigns on the same screen, with different rules, different prizes and different graphics. Furthermore, there is also a LIGHT version for customers with a lower budget who do not need the full advertising functionality of G-Digital”.
For more info:
G-Digital
- E-Mail: [email protected]
- Website: https://g-digital.eu
