The Group's range of online games accessible through the Playtech Open Platform is expanding
Ruby Play, an innovative B2B game development company, consolidates its position in the Italian games market thanks to the partnership with Snaitech, one of the main Italian legal gaming operators.
The collaboration marks a significant milestone for RubyPlay, which aims to expand its offering on the Italian market.
Through the POP (Playtech Open Platform) platform it will be possible to enjoy RubyPlay's flagship titles, such as the Diamond Explosions 7s series, Shake Shake Leprechaun and Alice in the Wild.
With this agreement, Snaitech underlines its commitment to providing high-quality entertainment to its customers. With a proven track record of capturing the imagination of gamers, RubyPlay's games are ready to make inroads into the Italian market, further enhancing the gaming experience offered by Snaitech.
Eyal Loz, Chief Product Officer at RubyPlay: “We are excited to collaborate with Snaitech and expand our presence in the Italian market following previous successful collaborations in Italy.
This partnership represents an exciting opportunity for us to introduce our gaming content to a wider audience and further establish ourselves as a leading provider of premium gaming experiences in the country.”
Alessandro Graziosi, Chief Digital Officer of Snaitech: “Our goal is to provide new and engaging gaming experiences. We are confident that the addition of the RubyPlay portfolio will be welcomed by our users and we hope that the collaboration will continue over time."
