The channel, which started at the beginning of November, is set up as the point of reference for describing the projects of brands and companies operating in the gaming sector. In addition to the editorial part, the project plans to extend to meeting and networking activities with market stakeholders
In a collaboration destined to redefine the information horizon in the Italian gaming sector, the Italian Esports Observatory (OIES) e Youmark have partnered for the launch of OIES Youmark Gaming: the first magazine that will talk about the marketing and business of companies operating in this sector.
OIES Youmark Gaming aims to be the privileged access key to the B2B world of gaming through insights, analysis, interviews and daily coverage dedicated to the marketing and communication projects of brands, agencies and organizations in the gaming landscape.
This new editorial channel, which began its activities at the beginning of November, it will be the point of reference for staying informed on the gaming market and its protagonists, offering not only a national but also an international perspective.
The distinctive core of OIES Youmark Gaming lies in its uniqueness in telling gaming operators, enhancing brand investments, who will now have a vehicle to tell their stories and let their projects emerge.
OIES Youmark Gaming will offer a full range of content, including a daily newsletter to keep sector enthusiasts constantly informed, weekly insights with detailed interviews and analyses of gaming projects. The magazine will guarantee total coverage of everything related to business and marketing in the world of gaming.
OIES Youmark Gaming is the fruit of experience of the Italian Esports Observatory, recognized as a national point of reference for companies and market stakeholders, and of Youmark, one of the main Italian newspapers that has been covering operators in the communication and advertising market for years.
The collaboration is part of a context of rapid growth in the gaming sector. As reported by the latest research conducted by OIES, globally there are half a billion gaming enthusiasts, with a turnover of over 300 billion dollars. In Italy the public embraces a population of two million enthusiasts between 16 and 35 years old.
OIES Youmark Gaming will not just be an editorial channel. The project will also extend to events and networking moments for the protagonists of the sector, which will be launched in 2024, thus becoming a total communication project. The ultimate goal is to connect, inform and inspire, promoting an in-depth understanding of the market and its players.
"Thanks to this collaboration, the dissemination activities of the Italian Esports Observatory expand to a higher level - comments Luigi Caputo, CEO and Founder of OIES -. The birth of OIES Youmark Gaming confirms our mission to be among the leaders of information on the opportunities of the Italian gaming market. Together with Youmark we will be protagonists of a never-before-experienced story, namely that of valorising companies operating in the sector, giving them back the importance of projects from a marketing and business perspective. Creating a channel of this type was among our objectives and thanks to Youmark's foresight we are adding another piece to the ecosystem of OIES opportunities".
"Whoever deals di communication knows how capturing attention is increasingly difficult, especially when talking about young people. Gaming is a sector that is still virgin in some ways, with small investments compared to its potential. For this reason, creating culture is fundamental by telling and emphasizing the paths of the brands that have appropriated it as well as giving visibility to the many actors who operate in it at different levels"he concludes Monica Lazzarotto, cofounder and director of Youmark.
