Visitor interest at the latest edition of ICE London was heightened at the NOVOVISION™ corner of the NOVOMATIC stand, as operators delved into the multiple features that combine casino management, efficiency optimization and customer satisfaction players in one powerful CMS solution. New system features previewed at ICE included expanded mobile applications for casino staff and advanced AML capabilities, a new “eye” feature, and the official launch of NOVOVISION™ smart and the NOVOVISION™ tournament.
NOVOVISION™ offers extensive functionality that covers all areas of a modern casino operation, allowing operators to make informed decisions and build their business strategy on real data. The system's powerful toolset allows operators to streamline their processes, increase operational security and maximize player convenience with the most secure and innovative cashless experience on the market, among many other features. At the same time, its high scalability qualifies it to adapt perfectly to operations of all sizes and with any cash system needs: TITO, Cashless or biometrically supported. Operators can opt for individual modules and gradually expand their system based on growing operational needs or changing regulatory requirements.
The system's many extensive features for login and sophisticated player retention strategies enable in-depth analysis of player preferences and conclusions on specific promotional activities, with surprising results, as a targeted approach can produce a significant impact on player loyalty players and revenue growth. The implementation of biometrics creates a seamless journey for the player with a single wallet, from access control to the Promo Tower, through the slots floor and even live table games. NOVOVISION™ also meets 360° requirements to serve operators who run not only a physical business, but also an online offering.
The NOVOVISION™ system architecture is designed to handle high-volume transactions, ensuring maximum security, data integrity and regulatory compliance for the operator, while its player-centric approach helps significantly improve the customer experience for the 'guest.
Jens Einhaus, Sales Director NBS, explains: “I was happy, as a sales manager, to see so much interest from operators at the fair, but also because I know how much energy and passion our development teams put into the different features of NOVOVISION™. We had some pleasant surprises at ICE and were able to present our CMS to several well-known operators. This is a high-speed segment with constant new developments, and it is very rewarding to know that we are at the forefront".
