Il Rudd Group is among a growing number of progressive industry forces that will use the upcoming EAG (16-18 January, ExCeL London) to achieve a range of strategic objectives, many of which go beyond the opportunity to identify new products.
The CEO Nick Rudd he confirmed: "EAG is the event of the year which brings together all product sectors and industry representatives in one place and as such generates a whole host of opportunities to meet and sit down with colleagues, customers and producers in order to plan the year ahead come.
We use EAG for a number of different reasons and in different ways, which always makes for a very busy show, but also extremely valuable to the company. Whilst we are in constant contact with the manufacturers and suppliers we purchase our products from, having them all in one place means we can take our customers to each of their stands and discuss strategies on a range of issues, not least the launch of new products, applications of new technologies and, of course, responses to the White Paper.
With all stakeholders gathered in one place, decision making is much quicker and having that crucial face-to-face moment in a supportive environment helps identify the most effective strategies for the rest of the year.
We plan our presence quite meticulously, which also involves having Rudd Group staff present at ExCeL to allow them to experience the industry and see what it's all about. It provides context to their roles and actually serves as a powerful motivational tool. While the product is obviously core to the vast majority of EAG visitors, the show also offers many different levels and, from our point of view, is not to be missed".
The 4.000+ operators expected to participate in the 2024 edition will have the opportunity to access the latest product launches and innovations in the sector, share insights and experiences with industry colleagues, keep up to date on developments impacting social responsibility thanks to the Bacta Safer Gambling Hub, participate in Bacta's new “thinkbite” branded seminar programme, packed with business-relevant content and insights, join the 50th anniversary celebrations° Bacta anniversary and mark industry excellence at the Bacta Annual Awards.
To register for FREE and participate in EAG Expo: https://www.eagexpo.com
