Microgame returns as protagonist ad Enada Spring, the reference event for all Italian gaming operators organized by Italian Exhibition Group, presenting, at the Hall C3 Booth 80, its innovative solutions capable of satisfying the needs of each operator and addressing the new scenario of the Italian gaming industry in view of the regulatory reorganization.
With a wide range of advanced technological tools and an offer based on a modular approach, Microgame allows its customers to build an ad hoc offer. The company will present itself at Enada as the technological partner already ready to support sector operators in dealing with the changes of the near future.
Precisely with this in mind, the new Microgame Omnichannel platform, “New Bos”, was created. Entirely created with the latest technologies, with a modular approach to allow each customer to build the technological support that best suits their needs, it allows a very high level of customization and integrates advanced tools to maximize the experience and loyalty of each player . Equipped with unique native features such as CRM and Affiliation Management, both omnichannel and integrated to allow powerful loyalty strategies for the distribution channel and the player.
The Microgame CRM, the only one designed and developed to respond exactly to the characteristics of the Italian gaming market, will be able to revolutionize the potential of campaigns thanks to its omnichannel approach. Each affiliate will be able to actively participate in promotional campaigns, both affiliation and engagement ones. A tool destined to produce real added value for any operator, of any gaming channel.
At Enada Microgame will also present a series of innovative solutions designed to increase the involvement and loyalty of the customer base. A new user interface tool and a dedicated app, both developed in an omnichannel manner and capable of revolutionizing the engagement activities of the entire gaming market.
