Microgame headquarters in Malta on the occasion of SiGMA Europe 2023 is at the stand 1089 where it will bring some of the main innovations produced by its software house. The new one illustrates the company's strategies, innovations and future objectives general manager Marco Bedendo (in the picture): having arrived a few months ago, he immediately entered into harmony with the new Microgame reality.
“The settling-in period at Microgame was very rapid – he explained – facilitated by a stimulating and dynamic environment and a flexible and highly professional team, oriented towards 360° innovation. The approach to business is the same as that of a major, i.e. a strong orientation towards results, with the peculiarity of a more reactive and faster culture at all company levels, probably facilitated by the smaller company size".
The agreement with Sisal for the supply of the platform Omnichannel
“The agreement with Sisal was an important success for Microgame, which won a complex and stringent competitive tender. Having been chosen by an operator like Sisal, which has always made innovation one of its pillars, represents recognition of Microgame's technological leadership in the online and omnichannel sector and demonstrates how our platform is at the forefront in terms of functionality and solutions latest generation technologies, allowing us to respond to the needs of every type of customer. Microgame is increasingly focused on developing technology that seamlessly integrates the user experience between digital and physical, maximizing growth and business diversification opportunities for our customers, positioning itself as the reference Service Provider in the omnichannel sector ”.
The main innovations of the new platform
“For years Microgame has been investing to put the player at the center of the business, with innovations such as algorithms for the allocation and proposition of games based on user preferences and habits and a native and omnichannel CRM platform. The new platform intends to further strengthen this primacy thanks to important User Experience (UX) and User Interface (UI) innovations which allow intuitive and engaging navigation in the name of increasingly more personalization to allow our customers to have greater independence and autonomy in adapting the interface to your preferences and needs. Furthermore, new gamification tools and version 2.0 of our Artificial Intelligence algorithms lead to greater engagement and fun. Some new features are already in production, such as vertical and cross business missions, and others of a more general nature will arrive with the new New Bos platform such as omnichannel affiliation tools, promotional campaigns that can be managed directly by the point of sale supply chain and support for new virtual wallet payment systems”.
Regulatory context and new Microgame strategy
“The form that the new regulation will take is not yet clearly defined, but it is certain that the values of the tender and competitive trends will determine a significant concentration of the market. In this context, Microgame will be the reference partner for medium-sized Italian companies, guaranteeing a consolidated and cutting-edge platform and technology. We also propose ourselves as a facilitator of aggregations to help our customers reach the economic dimensions necessary to invest and compete in the market with a technological and product offer at the level of the main operators".
Internationalization: Microgame's objectives
“Opening up to the international market is certainly an important component of our development strategy, which always has the Italian market as its primary focus, in which we want to consolidate and expand our leadership also in the face of the future regulatory context. The internationalization plan envisages positioning itself as a primary Service Provider in various jurisdictions, capitalizing on the experience acquired on the national territory, thanks to our innovative omnichannel, multi-language and multi-currency platform, as well as evaluating the acquisition of some operating licenses to be active , even directly, in higher value markets. Some opportunities are being evaluated in both BTB and BTC in some countries which should move to the operational phase in the second half of 2024".
