The Esports team at Clarion Gaming has announced the organization of the Esports Betting Conference (EBC) which will be held on 8 February at the ICC Capital Suite, inside the ExCeL in London.
The conference includes a mix of themes and topics, including insights into the state of Esports in the Americas, practical strategies for engaging Gen Z, data integrity and how to maximize its value, as well as an exclusive session hosted by Better Collective, which will outline the brand's Esports gaming strategy.
Will Harding (pictured), Head of Esports at Clarion Gaming, believes the conference provides the industry with a perfect complement to the activities taking place in the Esports Arena, which is the most visited element of ICE. He explained: “This is the first year we have curated the Esports Betting Conference in-house – the topics reflect the key issues of the moment and provide a parallel narrative to the adrenaline-pumping F1-themed experience available in the Esports Arena. The conference unlocks the immense potential that exists at the intersection of esports and betting. It will put industry professionals in pole position who want to understand the dynamics driving this phenomenon, drawing on expert insights from pioneering brands like Rivalry and Better Collective.”
To secure a ticket add an EBC conference pass during the ICE London registration process: https://www.icegaming.com
Esports Betting Conference Agenda
Insights into Esports Fans in the Americas: How to Score a Critical Hit in These Regions
09am - 15am
Daniel Offen, Insights and Data Lead at Loadout, will explain the company's data-driven research, which collects vital statistics from sports fans in North and South America. Having identified the hottest gaming trends and player preferences, Loadout will use the platform provided by the conference to share its findings and help delegates master the Americas.
Rivalry Presents – Gen Z and Sports Betting: How to Capture, Engage and Entertain the Next Generation of Fans
9.35:10 p.m. – 30:XNUMX p.m.
As digital native Generation Z reaches legal betting age, it will be the core demographic of the gambling industry. But with Gen Z betting online less than their Millennial counterparts, how can the sports betting industry adapt its products to capture a cohort accustomed to real-time, interactive and immersive entertainment? Rivalry Director of Product Design, David King, and Senior Manager of Gaming, Andre Nogueira, will explore how betting products and brands can better engage the next generation of fans and why entertainment value is key to capturing this audience digital.
Exit the Beta Date
11.00 – 11.40
A panel of data experts delves into the critical aspects of data integrity, optimal data sourcing, and effective application of data in sports. The session will reveal the complexities of maintaining data accuracy, identify key sources of reliable data, and unlock the secrets to maximizing the potential of a valuable resource.
Playing to Win: Power Play in Sports by Better Collective
12.10 – 12.40
Better Collective will unveil the brand's gaming strategy in the esports sector following the acquisition of HLTV and Futbin. The session will explain how Better Collective is translating HLTV's raw data into actionable insights and how it is augmenting fan experiences using Futbin's unique offerings. This EBC session is a unique opportunity to gain exclusive insight into Better Collective's strategy and the exciting future it is creating for fans and players alike.
