Kindred has signed an agreement with Stats Perform that will give access to Stats Perform's full suite of RunningBall and Opta products. This includes comprehensive, real-time official sports feeds and statistics, allowing Kindred customers a limitless in-play betting experience, as well as reliable betting markets focused on player performance, a highly innovative bet creation product live
Kindred Group plc (Kindred) continues the development of its proprietary sports betting platform, Kindred Sportsbook Platform (KSP), by signing an agreement with Performance Stats to use RunningBall's official in-play sports data feed, Opta player statistics and a wide range of content to entertain and inform customers. The high-quality and low-latency data will allow Kindred customers to enjoy the fastest and most limitless experience. RunningBall and Opta products and services are important components to support this level of differentiation. Content delivered through Stats Perform's new Content Player Pro, such as contextual insights, preview videos, real-time expected goals and in-game momentum, will enhance the customer experience. The deal supports Kindred's ambition to build a superior product and experience with data and differentiation at its core.
"We are thrilled to announce our expanded strategic partnership with Stats Perform, a move that will unequivocally benefit our valued sports fans and customers. This collaboration is a testament to our unwavering commitment to building the Kindred sports betting platform with the best data available on the market. We firmly believe that Stats Perform, with its experience, trusted brands, consistent and unique data points, will be an ally as we continue to develop and implement our proprietary sports betting platform. This partnership will set new standards in offering a unique and superior sports betting experience", he claims Andreas Reimblad, Director Sportsbook, Kindred Group.
"This new agreement deepens a long-standing and highly productive partnership with Kindred. We are excited to help take Kindred to great heights through our market-leading, built-for-RunningBall and Opta betting products. We are pleased that Kindred recognizes the value we will unlock together in this exciting new partnership", He comments Andrew Ashenden, Chief Betting Officer of Stats Perform.
"I am proud to highlight the exceptional efforts and dedication demonstrated by both our team at Kindred and our partners at Stats Perform in reaching this renewed agreement. The collaboration thus far has allowed us to mutually understand the ever-changing dynamics in a rapidly evolving competitive market, with increasingly stringent regulations“, continues Andreas Reimblad.
