The strong performance of Bethinia in the key Nordic markets of Sweden and Denmark it was recognized by a series of shortlisted nominations and awards.
Standing out in the iGaming industry is no easy task, but Soft2Bet has successfully achieved this with its brand Betinia in Scandinavia.
Betinia is a B2C website operated by Soft2Bet in Denmark and Sweden and its success is a demonstration of how suppliers and operators can provide players with a truly differentiated and gamified offering that also generates strong commercial growth.
Its growth has been fueled by Soft2Bet's Motivational Engineering Gaming Application (MEGA) gamification features.
This led to:
● Increase in average GGR of +65% compared to non-gamified brands, with the participation of 60% of players;
● Over 50% of Betinia's player base has engaged with gamification, with 50% of them depositing larger amounts and a deposit frequency of +30%;
● average revenue per user (ARPU) grew by more than 70%.
Industry recognition
These achievements have been recognized by industry peers, with Soft2Bet shortlisted and winning numerous awards in recent months such as “Company of the Year” and “Turnkey Provider of the Year” at the iGaming Sword Awards.
Commenting on the iGaming Sword Awards, Yoel Zuckerberg, Chief Product Officer at Soft2Bet, said: “Being honored with the iGaming Sword Awards is a testament to the quality of our platforms and solutions business. It reflects our commitment to providing our partners with world-class products that are reliable, safe and perform exceptionally in all situations. As we continually pursue excellence, we look forward to our continued efforts being recognized by our peers throughout 2024".
Soft2Bet was also shortlisted for the Vixio Global Regulatory Awards, in five categories of the EGR Nordics Awards, and for the International Gaming Awards and Casino Guru Awards.
Elisabeth Isaksson, Head of Compliance at Soft2Bet, commented: “Being shortlisted in five categories of the EGR Nordics Awards and the Vixio Global Regulatory Awards is further proof of Soft2Bet's achievements in highly competitive and regulated markets. Sweden and Denmark are key European markets and it is incredibly gratifying to see our commercial and compliance work recognized in this way. Looking ahead to 2024, Soft2Bet will continue to develop its business with sustainability and compliance as the pillars of its growth".
Oksana Tyshankova, Chief Marketing Officer of Soft2Bet, added: “Industry awards and shortlist nominations recognize the incredible work our teams have done this year. Managing strong business growth with new staff onboarding, product updates, delivery and market launch for our partners is one of the most difficult balancing acts to achieve in business. It's a proud moment for Soft2Bet and makes us even more excited for the next few months looking forward to 2024".
