The huge community of global industry professionals expected at ICE, ICE VOX and iGB Affiliate are expected to participate in a collective total of one million meetings and business contacts during their time in London.
The analysis, which provides insight into the scale and importance of next week's global gaming events, is based on data generated by ICE and iGB Affiliate's event apps, which act as digital maitre d' to secure appointments, and is supported by research conducted with participants in the 2023 editions of ICE and iGB Affiliate.
Explaining the calculation, the CEO of Clarion Gaming, Stuart Hunter, said: “The more than 7.000 delegates already using our event apps host an average of 20 meetings per user. Applying this number to various scenarios, we can see that 40.000 participants will generate 800.000 meetings and 45.000 people 900.000 engagements. If the combined turnout at the latest editions of the ICE and the iGB Affiliate, which will be held in London, reaches 50.000, the magic figure of one million will be reached.
I must underline that the calculation does not take into account the numerous impromptu meetings that always occur both at the fair and outside. The figures, which coincide with our post-2023 research which found visitors made an average of 15 contacts while attending the shows, clearly demonstrate the central role played by next week's events and provide an indication of how vital they are in the help boost the international gaming economy and shape the future of the industry.”
He continued: “The creativity we have brought forward in support of ICE 2024 is MORE, a theme that refers to both quality and quantity. The ability to offer participants a greater number of business contacts is the main reason why so many industry professionals want to participate in the ICE and iGB Affiliate experience”.
The ability to engage with the global market has been facilitated by the development of high profile exhibition features, including the Esports Arena, Consumer Protection Zone, High Street Hub, Growth Markets Zone, iGB INTRODUCING, the iGB ASCEND, the IGB Affiliate Awards and Fast Forward, a focal point for the gaming industry to discover, discuss and shape the future. Furthermore, Clarion Gaming is organizing the EVOLVE by Fire & ICE Opening Party which will be held on Tuesday 6 February at Magazine London. The ticketed event is the only official party of the latest edition of the ICE to be held in London before its move to Barcelona in 2025.
For ticket information: https://www.fireandiceparty.com/
To register for the iGB Affiliate, 6-9 February, ExCeL London: https://london.igbaffiliate.com
To register for ICE 2024, 6-8 February, ExCeL London: https://www.icegaming.com
ICE VOX takes place 5-8 February, ExCeL London: https://www.icegaming.com/ice-vox
