The 2024 edition of ICE, the last to take place in London before moving to Barcelona in 2025, opened today (6 February) at ExCeL. ICE and sister show iGB Affiliate kicked off in style, with a record total of 811 exhibitors occupying the entire ExCeL.
Gaming professionals from all over the world gathered at ExCeL for what Stuart Hunter, CEO of Clarion Gaming, described it as an “extremely moving” occasion: “ICE 2024 offers an unparalleled array of ideas, opportunities, product exclusives, education and experiences.”
Referring to the ICE MORE creative campaign, Hunter added: “MORE is a commitment to the entire industry to deliver results in a way that only ICE can deliver – by connecting the entire gambling community with suppliers, operators, legislators and regulators. This week our collective focus is on delivering exceptional editions of ICE and its sister show iGB Affiliate and thanking ExCeL London for hosting our events so professionally and being such an important part of their success” .
