Clarion Gaming has announced a prestigious new sponsor with Data.bet confirmed as the exclusive commercial supporter of the groundbreaking ICE Esports Arena (6 – 8 February, ExCeL London) and the influential Esports Betting Conference taking place on 8 February at the ICC Capital Suite, ExCeL London.

Will Harding, Head of Esports at Clarion Gaming, said: “I am proud to say that ICE is widely regarded as having led the way in terms of introducing Esports to the international gaming and betting community and we are delighted to be working in partnership with Data.bet, industry leader.

Like us, the Data.bet team is passionate about eSports and the company's proven track record of providing customers with high-quality eSports feeds, AI-processed event data and risk management optimization through its trading system, will add to the eSports experience as well as the cutting edge industry insight that we will provide both on the show floor and at the Esports Betting Conference".

Previewing what delegates can expect from what will be the last Esports Arena held in London before ICE's move to Barcelona in 2025, Harding confirmed that there will be great opportunities offered by eSports. “Our theme for 2024 is F1 and we will have two professional drivers competing head-to-head to demonstrate the dynamic world of Esports racing. Data.bet will explain the action and provide live game odds which will be displayed in the ICE Arena".

Participants will also be able to immerse themselves in virtual reality and haptic feedback racing, compete on four connected simulated tracks and participate in the Pit Stop Challenge sponsored by Data.bet.

"The ICE Esports experience is complemented by the Esports betting conference curated by Clarion Gaming which allows delegates to help shape the Esports betting landscape by drawing on expert insights from Rivalry, Better Collective and Data.bet".

In addition to the Esports Arena and Esports Betting Conference, ICE visitors will have access to over 600 exhibitors, thousands of product launches and the opportunity to interact with key international thought leaders, decision makers and regulators across all industries and gaming verticals with the ICE VOX learning platform. More visitors than ever are expected to attend ICE 2024, motivated by the desire to make more connections, gain more inspiration and benefit from more learning.

Registration to participate in what will be the last edition of ICE to take place in London before its move to Barcelona in 2025, is open on https://ice.reg.buzz/step/1?ticket=exhibition-pass.

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