Amid the flurry of Google's incessant updates and the tangled web of affiliate marketing, the upcoming CasinoBeats Summit, with a laser focus on SEO, AI content and innovative traffic monetization strategies, will give marketers and affiliates a platform to tackle the most pressing questions head on.
The “Marketing & Affiliation” track will take place on both central days of the CasinoBeats Summit, from 22nd to 23rd May, at the InterContinental Malta. The route will offer the 4500 participants an in-depth exploration of the key points that characterize the world of marketing and affiliation.
Discussions will include leveraging innovative technologies such as artificial intelligence (AI) and immersive video content to engage new audiences, the power of alternative marketing channels, and gaining a competitive advantage through SEO strategies.
The panel titled "Finding CRM harmony: Automation vs Experience” will delve into the growing influence of customer relationship management (CRM) and the most effective strategies for using it. The experts in the sector Matthias S. Kaiser (Head of CRM of Tipico), Alexandru Ababei (CRM Global Promotions Manager at Betsson) and (CMO at Adjarabet) will analyze how CRM implementation can align with existing processes for player experiences and how CRM data can aid in proactive responsible gaming initiatives.
The conference session “Future-Proofing Marketing: Unveiling Trends Beyond the Hype” will discuss the latest marketing trends and evaluate their long-term potential. The marketing experts Calvin Samut (Head of Brand, Socios), Cecilia López Boronat (Marketing Content Manager, Clobet Limited) and the moderator of the round table Dennis Algreen (Marketing Director, SBC Events) will examine the longevity of these emerging trends, the danger of chasing trends, and whether companies should prioritize long-term brand stability over fleeting marketing fads.
The conference on the second day will begin with the panel “Monetizing Traffic Beyond Traditional Models“, which will focus on the importance of alternative marketing channels such as Whatsapp and Telegram. The experts Silvia Almeida (Chief Media Officer, Clever Advertising), Leanne Muleba (Chief Operations Officer, Matching Visions), Eleonora Norbiato (Head of Acquisition, SKS365) and the moderator Maria Tsnompilantze (Content Marketing Manager, SBC) will discuss the usefulness of these alternative channels, which metrics are particularly relevant for monetization purposes and whether the debate on quality and quantity is over in the era of SEO.
The panel titled "The Uncharted Territory of Gray Hat SEO – Traffic, Cloaking, PBNs, Parasite SEO and More” will delve into the nuances of SEO and PPC tactics, exploring the benefits of Google-approved and “grey hat” strategies. Guided by experts Vadim Aidlin (Chief Executive Officer, PushnotiAds) e Julia Logan (CEO & Founder, Zangoose Digital), discussions will cover the use of PBNs, the impact of bot traffic, successful partnership SEO strategies, and cloaking best practices.
The event's first core day will also feature an “SEO Trilogy,” hosted by Ivana Flynn alongside a host of industry experts who will address the ever-evolving SEO landscape.
The conference will also offer delegates tracks dedicated to key industry verticals such as casinos, leadership, industry and regulation and sessions dedicated to women in gaming. Furthermore, participants will be able to participate in innovative sessions such as hackathons, roundtables and workshops.
You can buy the early bird ticket at the discounted price of 400 € (a discount of 200 € on the standard ticket).
Operators – request a free pass!
Affiliates – request a free pass!
