Casaleggio Associates announced the publication of the Ecommerce Italia Awards 2024. The second edition of the Ecommerce Italia Awards assigns awards to the best Ecommerces according to the results obtained during the last 12 months, among the over 5.700 present in the ranking, divided into 17 product sectors. Starting from the numbers of the monthly rankings, the annual data were compared to evaluate the best Ecommerce sites of the last 12 months, in order by popularity, divided into 5 different rankings:
Top 10 Innovation from the Italian Ecommerce Community
The ranking Top 100 Ecommerce 2024 saw Amazon, Subito and eBay prevail in the top places. As regards the sector "Betting and Casino” great achievement by Sisal, which comes in 22nd place, followed by SNAI in 48nd place, Eurobet in 67nd place, Bet365 in 73nd place, Lottonut in 83rd place, StarCasino in 89th place.
In the ranking Top Fastest Growing 2024 referring to the ten e-commerce companies that have grown the most during the last year, excellent result by 888Casino, which placed 3rd.
In the ranking Top 10 Industry Leaders referring to the ten most popular companies for each of the 17 product sectors, in the "Betting and Casino" sector they place in the first three places Sisal, 888 Casino e SNAI, followed by Eurobet, Bet365, Lottomatica, StarCasinò, GoldBet, PlanetWin365 and Giochi24.it.
Finally, in the ranking Top 10 Innovation from the Italian Ecommerce Community, where the sites that have innovated the most during the last 12 months according to the vote of the professionals registered with Ecommerce Italia have been included, there is no company in the "Betting and Casino" sector.
The in-depth analyzes of Italian Ecommerce and current trends will be described in the XVIII edition of the "Ecommerce Italy" report by Casaleggio Associati, which will be presented on 10 April in Milan.
Methodology
Ecommerce ranking calculation
The Ecommerce Ranking aims to estimate the popularity of Ecommerce sites in Italy according to the algorithm that determines the monthly index, which processes the following data, with a weighted weight:
· Unique Visitors: total unique visitors on a monthly basis in Italy (Casaleggio Associati estimate based on Semrush data)
· Online popularity: relevance of the brand according to CA data and estimates (data not visible)
· Average time: average length of time a person spends on the analyzed domain during each visit
· Bounce rate: Percentage of visitors who leave the analyzed site after viewing just one page
· Relevance: overall score calculated on the basis of previous data, through the algorithm that we constantly improve
The ranking has no statistical value but is indicative of the balance of power existing between the various players according to the parameters defined by Casaleggio Associati. At the moment the data relating to the Apps are not considered.
Choice of winning companies
To determine the winners, the data relating to Casaleggio Associati's "Ecommerce Ranking" is analyzed on an annual basis, to which appropriate corrections were made, to avoid discrepancies and obtain a ranking that reflects the positionings that emerged throughout 2023.
Fastest Growing Ranking
The ranking is created by aggregating three different factors: absolute growth in terms of positions climbed, relative growth based on the value of positions climbed and the percentage increase in unique visitors year on year.
Top 10 Innovation ranking from the Italian Ecommerce Community
The ranking is based on the certified vote of the members of the Ecommerce Italia community, carried out through the platform Camelot. Each member has the opportunity to answer the question “Which are the 3 e-commerce sites selling in Italy that have innovated the most over the last 12 months?” indicating up to a maximum of 3 different websites.
