alter, the leading provider of sports betting and iGaming software, has strengthened its product range within the Italian market, offering a variety of new tools and features to operators.
This latest expansion sees Altenar increase its product offering in one of Europe's most sought-after jurisdictions where the leading technology provider has been active for the past four years.
Among its most recent developments, Altenar has significantly updated the latest version of its front-end, offering a faster and fully customizable solution that allows the addition of functionality based on the individual needs of the operator.
Operators can now build their sportsbooks as they wish and move widgets based on their activity.
Altenar also became one of the first bookmakers to launch Partial Cashout on the Italian market, following the release of the feature in October 2022 following the introduction of new rules by the regulator.
Its latest creation, the new Promotional Bonus tool, has given the provider a significant competitive advantage by allowing operators to freely choose matches and leagues to increase odds.
Commenting on the agreement, Francesco Papallo, regional director of Altenar, said: “We have made some important changes to our front end and our products in Italy and we are happy with the result.
Italy is a very difficult market due to the many different regulations in place and our work here for many years has been extremely successful. We expect operators and players to appreciate our latest offering.”
Fabrizio Frenna, Managing Director of Diecimilauno, one of the first operators in Italy to launch Altenar Partial-Cashout, declared: “Partial Cashout is a feature that allows the player to better decide how to manage their winnings and makes him active and involved in the game's decision-making process. The new feature has been received very positively by players and we have noticed that it is gaining popularity.
Altenar is always attentive to the needs of the market and collaborates with Diecimilauno to offer a high-performance service also based on the type of bettor we have".
Altenar has received sustained accolades with multiple wins over the past year, including MiGEA, EGR Nordics, EGR Italia, SBC Latin America, and Baltic and Scandinavian Gaming Awards.
Licensed in a total of 13 major global markets, including UKGC and MGA certifications, Altenar is the sports betting provider of choice for multiple leading operators.
