NOVOMATIC Italy announces with satisfaction the merger between the Group's dealerships ADMIRAL Gaming Network (AGN) and HBG Connex, historic operators in the Italian gaming market which, by combining two leaderships, now form one of the largest concessionaire companies on the national scene.
The merger of the two historic dealerships gives life to a single large reality with a brand identity that is renewed and looks to the future while maintaining its roots in the ADMIRAL brand, synonymous with entertainment all over the world.
"The acronym AGN - declares Mara Di Lecce, Communication & Marketing Manager by NOVOMATIC Italia – finally it becomes an integral part of a complete and mature brand that has made the history of the Italian concession system and which is based on a solid reputation. Over the years, the concessionaire has always stood out for having made great efforts in dialogue with all market stakeholders and with the territories, above all through concrete listening to the needs of local communities, and in the guaranteed supervision where the ADMIRAL Gaming Network services they are present and will be in the future".
The new corporate website www.admiralgn.it is online, and the communication relating to Responsible Gaming activities, in line with the requests of the 2024 Development Plan, will be renewed to respond both to the new corporate identity and to the high requirements required by the G4 (Global Gambling Guidance Group) Certification, obtained by AGN in 2022. The new Responsible Gaming kits will be distributed in all gaming venues connected to the concession, as further proof of the centrality of Responsible Entertainment in the value system of the entire NOVOMATIC Group.
