Gaming technology provider joins forces with FanDuel Casino
BeyondPlay is incredibly proud to announce today that it has been acquired by FanDuel, the operator behind the #1 sports betting and #2 iGaming brand in the US and part of Flutter entertainment, the world's leading sports betting and iGaming company. The sale will see BeyondPlay become part of FanDuel Casino, FanDuel's flagship iGaming brand, with a focus on product development and innovation.
BeyondPlay is a B2B technology company offering next-generation iGaming software that focuses on player engagement. The company currently provides two flagship products: a Jackpot Management System that offers content-independent and highly customizable jackpot campaigns and multiplayer software that allows multiple users to participate in the same casino gaming sessions, pool their bets and share your entertainment experience.
The strategic acquisition of BeyondPlay will further enhance FanDuel's iGaming offerings, particularly with the addition of proven, best-in-class jackpot technology and innovative multiplayer software capabilities. FanDuel Casino has quickly become the number two iGaming brand in the United States, increasing its market share to 26% in Q4 2023, an increase of 5% year over year.
This is the latest impressive milestone in BeyondPlay's short but exciting history, having been founded by Karolina Pelc in 2021. Since then, BeyondPlay has added a number of notable gaming clients; secured funding from industry-leading venture capitalists, entrepreneurs and investors; collaborated with major game studios; and has successfully obtained supplier operating licenses in major regulated jurisdictions, including the United Kingdom, Malta, Ontario (Canada) and Sweden.
Karolina Pelc, CEO of BeyondPlay, said: "As a founder, witnessing our start-up's journey from its humble beginnings to becoming part of the world's leading online sports betting and iGaming company is an incredibly rewarding experience. This acquisition validates the hard work and dedication of our team and the vision behind our products. We are excited to join forces with FanDuel Casino to amplify the impact of our technology on a global scale. This milestone marks not only the culmination of our tireless efforts, but also the beginning of an exciting new chapter".
Commenting on the acquisition, Asaf Noifeld, CEO of FanDuel Casino, said: "I am absolutely delighted with the acquisition of BeyondPlay. Our strategy in the US is to invest to win, and continuously improving our iGaming proposition for our customers is a key part of this. This acquisition further strengthens FanDuel Casino's leading customer experience by adding BeyondPlay's best-in-class jackpots and multiplayer technology. We are also excited to welcome their team of experts to FanDuel and look forward to working together to continue to grow our growing share of the U.S. iGaming market".
