Alpha Affiliates, the industry-leading affiliate marketing company, celebrates its 11th anniversary, announcing major milestones in 2023. The company providing exceptional affiliate services for the iGaming community has grown on both a national and international scale, reaching over 15.000 partners in more than 50 countries and over 2.000.000 players worldwide.
2023 has been a year of expansion for Alpha Affiliates, with the company seeing a 20% increase in new partners this year. The company has expanded its affiliate community, establishing connections with new high-performing webmasters, while strengthening relationships with existing partners. These relationships have been key to their recent growth, enabling a wide-ranging reach in over 50 countries around the world and strengthening affiliates' position in global markets.
The impressive growth is a result of Alpha Affiliates' recently introduced and enhanced product portfolio of new iGaming brands, including Spinch, Rakoo and Casino Infinity and revamped existing products to meet the diverse preferences of players in online casinos and in sports betting platforms. All of these products will be on display at SiGMA Malta in November, where Alpha Affiliates will be present, allowing attendees to meet the team and discover the company's second to none approach to affiliate marketing.
Innovation remains a top focus in 2023. Alpha Affiliates has continued to invest in cutting-edge technology and analytical tools to provide affiliates with comprehensive data insights, drive traffic and conversions with innovative marketing strategies. Its goal is to ensure maximum ROI through Alpha Affiliates' data-driven approach to optimize user acquisition, all while complying with iGaming regulations in all countries. The company's efforts in this area have been recognized by Affpapa who awarded it the title of “Affiliate Network of the Year”.
As part of Alpha Affiliate's celebration of recent achievements, the company held its 11th anniversary “Alpha Party” in Cyprus last month, where partners enjoyed a wonderful evening. Now the company is taking it a step further, giving back to its community with the launch of its exciting “Affiliate Race” – a sweepstakes that offers top-performing partners the chance to compete for prizes and a place in the coveted Alpha Affiliates Hall of Hunger. With over €200.000 up for grabs and Alpha-branded rings (inspired by the legendary NBA championship rings) granting entry to exclusive events, the race is set to be Alpha Affiliates' largest and most competitive promotion yet.
Over the past year, Alpha Affiliates has welcomed sustained and successful growth, having appointed Irina Makarova as new Chief Marketing Officer, Vladimir Pisanko as Head of PSP e Nikita Tsarenko as Head of Analytics, who will help ensure continued success for the company. In the coming year, Alpha Affiliates plans to strengthen its global reach and partner network, expanding into LATAM markets with WinToro, Alpha Affiliate's new sports betting offering, and help affiliates reach their growth and revenue potential with a growing product portfolio.
Boris Pashnev, Head of Affiliates, comments: “We are extremely proud and honored to have achieved everything we have in the last year. This success is proof of our hard work in our industry, allowing us to achieve a very successful year with incredible growth, welcoming new Alpha Affiliates members.
We will continue to provide the best affiliate service for our partners, while ensuring we are continually growing and developing to better serve the industry and celebrate future milestones.”
