(Jamma) Organizers of ICE Totally Gaming have unveiled the creativity at the heart of the marketing campaign promoting the February event which, for the second year, will be held at the ExCel exhibition center in London. ICE Sensational, a truly exciting campaign aimed at conveying the messages of ICE in every sense, will appear in all international gaming media, as well as in an extensive direct marketing campaign, online and in print, addressed to all international gaming professionals included in the Ice database. To all this will also be added numerous and innovative promotions on social media.
Kate Chambers, managing director of the ICE Totally Gaming portfolio, said: “2013 was a huge year for ICE as the show moved to its new home at ExCel, London's largest exhibition centre. The 2013 campaign managed to attract a total of 22.247 unique visitors, an increase of 4,3% over 2012, 8,6% over 2011 and a massive 24,1% over 2010. Further analysis of the attendance data show that the number of daily visitors (the average time visitors stay at the show) increased from 1,51 days (in 2012) to 1,81 days (in 2013), bringing the total number of daily visitors to February event at 40.267”.
“2013 was a 'Sensational' edition of ICE, – continued Chambers – and the commitment we are making for our stakeholders is to build on this success a truly 'Sensational', far-reaching multimedia campaign that will connect with the over 100 nationalities we welcome to London every year. Our message to all our stakeholders is: “If you think 2013 was great – think 2014 will be even greater”.
Ticket registration for ICE Totally Gaming 2014, which will take place from 4th to 6th February at ExCel London, has now opened. Officially the largest business-to-business gaming event in the world, admission is free and can be accessed via www.icetotallygaming.com.
