From 16 to 18 October next to the Fiera di Roma, the great professional gaming event returns
Having celebrated its first 40 years, ENADA returns for 2013 even more loaded with business opportunities and attention to foreign markets. The International Exhibition of Amusement and Gaming Machines will in fact hold its 41st edition from Wednesday 16 to Friday 18 October at the Fiera di Roma (East Entrance, via Eiffel, via Portuense side street).
The SAPAR event, the largest representative body for gaming and entertainment machine operators, organized by Rimini Fiera with the support of Euromat and the collaboration of Ascob, Fidart, Anesv and Sicon, will bring together all the protagonists of the supply chain to consecrate the leadership of the sector.
Fresh from the excellent 2012 edition (15.896 professional visitors, +8,1% compared to 2011, with 200 companies spread over 30 square metres), ENADA Rome relaunches its role of reference for the operators' business by proposing an exhibition area with the best of Italian and international production relating to newslots, VLTs, video games, pinball machines, billiards, table football, entertainment equipment, including technologies, furnishings and services for game rooms and Bingo, online gaming, i.e. betting, internet stations, lotteries, poker texas hold'em, and the game offer of the network licensees.
The profiling of buyers is always widespread, with targeted promotional actions on the most interesting targets.
The visual of the event which in Rome, from 16 to 18 October, will magnetize the world of entertainment machine professionals
The game is always made of warmth and passion. Yet it changes constantly. ENADA (at the Fiera di Roma, from 16 to 18 October next, the 41st edition) knows this well. It is no coincidence that the International Exhibition of Amusement and Gaming Machines has chosen a promotional image that follows that of Rimini 2013, however based on another chromatic note: no longer blue, but red, the quintessential color of dynamism. The campaign, prepared by the Gambarini & Muti agency of Rimini, focuses on the binomial game and dreams.
“The atmosphere of the game as a dream – recalls the patron of the Agency, Luigi Gambarini – suggested some indirect quotations: the happy smile of the diva in the luminous glare of black and white, or the logo rewritten in a sign with vintage light bulbs, which recalls the circus of the past. The sensations refer to different categories of the imagination: the game, the dreamlike, the charm of the happy and unpredictable surprise. The fun of a carousel is there, just as that sketch of a telephone in large letters heralds a happy ring from which, by magic, a prize will come out”.
