The Piedmont Region recalls its commitment to the fight against pathological gambling with the campaign "Losing everything is not a good game", started in March and destined to continue throughout 2024.
So far it has involved over 680 thousand citizens, with 170 events in the area and over 14 million impressions on social media. The campaign is widespread, made up of meetings with the involvement of Municipalities, pharmacies, general practitioners, and also 520 gaming rooms and 2.546 points of the network where video lotteries and betting are located. And again, meetings in local markets and festivals, participation in mass events such as Collisioni, Sonic Park Stupinigi, Cross Festival and in recent days also the Nitto ATP Finals in Turin.
The campaign is communicated on the main media - press, TV, radio, web - and on social channels. It also uses a dedicated website: https://www.noneunbelgioco.it/.
The objective is to inform citizens and stimulate awareness among players and their families, promoting approaches and management by specialist diagnosis and treatment structures.
The campaign continues with tour stops at local markets and festivals. Upcoming events:
- November 25: Alba, local market
- 2 December: Asti, local market
- 3 December: Arona, antiques market
- 14 December: Carrù, Fat Ox Fair
- 15 December: Bra, local market
- 21 December: Turin, Christmas markets
- 29 December: Ivrea, local market
