“It is important to give information to citizens and players. Obviously my behaviors are different depending on where I am, this happens because social contexts affect our behaviors. With this project we want to create behavior change. Guiding the correct behavior of citizens is very important, because it reduces costs and improves the lives of citizens themselves. To drive better behavior ADM must identify a behavior that citizens can perform (not just know or understand) and leverage an existing intention they have.”
He said so Ted Utoft, CEO UK & Chief Growth Officer Global of BVA Nudge Consulting, speaking in Rome at the LUMSA University at the presentation of the project - conducted by BVA Doxa and BVA Nudge Consulting - entitled "Kindly Responsabili - Behavioral sciences for conscious gaming" .
