“For many years it was thought that humans were capable of making rational decisions for their own benefit, but this idea has been debunked. We use drivers that tell us what influences our behavior. Behavioral science has been used to create policies for the people, it happened in America, then in Australia, in Singapore, in New Zealand and now in Europe."
He said so Anna Luciano, Senior Manager Business Development & Strategy of BVA Doxa, speaking in Rome at the LUMSA University at the presentation of the project - conducted by BVA Doxa and BVA Nudge Consulting - entitled "Kindly Responsabili - Behavioral sciences for conscious gaming".
