Flutter Entertainment is pleased to announce the extension of its B2B partnership with leading French operator PARI MUTUEL URBAIN (PMU), deepening a relationship between the two companies that began in 2010.
The partnership will see Flutter provide PMU with a multi-channel B2B Sportsbook platform with market-leading customer products and associated operational services. This is in addition to the provision of event management, fixed odds pricing and risk management services, as PMU benefits from the global trading ecosystem and trading expertise deployed across Flutter's B2C and B2B brands.
PMU will become the first external brand outside of the Flutter Group to operate on this unique solution, and as part of this expanded partnership, they will benefit from Flutter's continued investment in our B2B Sportsbook platform and sports trading capabilities, as the scalability of the offering enables seamless product implementations across all brands operating on the platform.
Tom Bowry, Chief Strategy Officer at Flutter, said: “We are delighted that PMU has chosen to extend our partnership and become the first external brand to adopt our B2B Sportsbook platform. This solution was developed through a relentless focus on innovation and is fueled by the exceptional expertise derived from our global portfolio of brands. We are excited about our B2B Sportsbook capabilities and the opportunities available to us in the future as we continue to invest to meet evolving customer needs and expectations.”
Emmanuel Vacher, director of e-commerce at PMU, said: “PMU.fr is the undisputed leader in the online horse racing betting market and also offers sports betting and poker. In sports betting, we were looking to simplify our architecture through a turnkey solution and focus our efforts on marketing and CRM. Flutter's offering meets this need. Alongside them, we are engaged in a multi-year partnership. Our common goal is, thanks to Flutter's expertise and technological capabilities, to have within PMU.fr a leading sports betting offer, services and user experience – as for equiveicolo – and to gain market share” .
