Blueprint Gaming, the online division of MERKUR UK, has become the latest Group brand to complete the audit of responsible gaming practices and procedures undertaken by the internationally recognized Global Gambling Guidance Group (G4).
Blueprint Gaming follows sister brands Blueprint Operations, Regal Gaming Technologies, MERKUR Slots and MERKUR Bingo who have completed the independent audit which was overseen by responsible gaming expert Pieter Remmers, who founded the independent accreditation and certification body G4 and has worked on policy development in jurisdictions such as the Netherlands, South Africa, Germany, Belgium, Italy, Spain, Malaysia, Singapore, Canada, Malta and Sweden.
Confirming the latest success, Sasha Blodau (pictured), Managing Director of MERKUR UK, said: “When we launched our 360 Safer Gambling program I stated that our main aim was to set the Gold Standard for the safest gambling in our industry. I am very pleased with the progress made across the UK business as a whole, which also includes Blueprint Gaming, our online division. Safer gambling is not a transaction, it is a culture and we are committed to instilling and living this culture in everything everyone does across the MERKUR UK family, including team members who are not in contact with customers. It is entirely appropriate that we announce the success of the audit during the UK's Safer Gambling Week, which does so much to raise awareness of safe gambling. Our commitment is to support this player awareness and engagement every week of the year, and to provide our consumer-facing colleagues with the tools, training and confidence to ensure gambling entertainment remains safe, secure and enjoyable for their customers. Collaborating with the experts at G4 is another example of what we are doing as a company to identify and protect the very small percentage of customers who may have problems.”
Peter Remmers added: “Everyone in a business must commit to the philosophy of responsible gambling and the buy-in from the MERKUR UK team has been outstanding. The fact that the executive team has worked hard to do this is a powerful driver of best practice.”
