“Betsson Sport Club is a network, a network that goes beyond sponsorship in the traditional sense, it aims to enhance sport in all its forms, the athletes themselves and the clubs. The Betsson.Sport platform will live on the contents that will arrive from the various companies. It will be sports information linked to the territory. We want to overcome the traditional sponsorship model, trying to create a 360-degree sports valorization network with companies of all levels and divisions." This is what was illustrated in Rome, at the Officine Farneto, as part of the presentation of Betsson.Sport, a digital sports infotainment platform as well as a networking site aimed at promoting less visible sporting realities.
Stephen Tino, Managing Director of Betsson Group, explained: “This project was born almost a year ago, there is a great deal of work carried out by observing the Italian context. Football in Italy has always united all the regions, but there is also more. We said to ourselves, why not give greater emphasis to minor sports? The idea is to create synergies between the big clubs and the smaller ones, to try to make the latter grow."
“A single word unites us, which is the passion for sport – said the world champion, Francesco Totti -. My passion was football, even if it's banal. Passion unites everything a bit. I had the desire and the fortune to follow this passion of mine."
“We chose Francesco as a testimonial because he is a character and expressed the concept of passion more than anyone else. He did it in a simple way, remaining very human. He never denied a photograph, an autograph or a chat. He embodies the passion that a young boy can experience,” he added Tino.
He then spoke Nicolò Toscano, president of ASD Padova Rugby, a company that collaborates with Betsson.Sport: “Thanks to Betsson.Sport who supports us in our journey, which is a bit particular and less well-known being a Paralympic sport. We try to get kids who have a passion for a slightly different sport, which is wheelchair rugby, to play sports."
“Thanks to those who will support us in this beautiful initiative. Congratulations because it is not easy to see potential in companies that are not top of the class. We live in a more human way than football. We suffered with Covid and now we are honored to be here,” he explained Emanuele Catania, general manager of Volley Millenium Brescia.
“We agreed to participate in this project very willingly – he said Roberta Marotta, president of Ortigia-Siracusa Water Polo -. Minor sports organizations always have great difficulty in finding sponsors, so this is a unique opportunity. Passion is everything in our sport, we cannot move forward without it. We will do our best to support each other, we are trying to involve as many people as possible."
“Ours is a historic rugby club, there are 500 members, the sports center has been completely redone. We focus on discipline, courage, respect and solidarity,” he said Niccolo Bienati of the Amatori Union Rugby Milan.
“In the first fifteen years of the new millennium Mens Sana made the history of Italian basketball by winning 8 championships, an international cup and 5 Italian Cups – explained the president of Mens Sana Siena Basket, Francis Frati -. After some difficulties the company started from the bottom with a group of managers and young guys. I represent them with great passion, which is the same that unites all of us who are here today. We at Mens Sana are very prepared to be part of a network of different sports, in fact we share the sports hall with a volleyball team and are used to forming a group with many other sports. We have a growth path ahead of us just as Betsson.Sport has, so we hope to go a long way together."
