After two years as Grand Sponsor of AEK BC, Betsson has proudly unveiled its new role as Naming Sponsor of the team, meaning the team name will now be AEK BETSSON BC, symbolizing a shared journey of excellence.
Betsson Group and AEK BC have announced that they have decided to establish an even stronger collaborative partnership to celebrate their legacy. Betsson, celebrating its 60th anniversary in the gaming industry, and AEK, celebrating a century of history, have just announced a historic partnership update.
After two years as Grand Sponsor of AEK BC, Betsson has proudly unveiled its new role as Naming Sponsor of the team, which notably means that the team name will now be AEK BETSSON BC, symbolizing a shared journey of excellence.
The announcement took place at The Mall Athens on Thursday 12 October, where Betsson and AEK BETSSON BC revealed this agreement. The event began with a video highlighting key moments from their partnership. Among these moments was the donation of 100.000 euros to the victims of the earthquake in Turkey, demonstrating the shared values of both organizations.
After the announcement, attendees, including team members, Betsson representatives and local media, watched the Greek film “1968”. This film pays homage to AEK's historic victory in 1968, when they won the European Cup in Athens, defeating Slavia Prague.
Speaking at the event, Makis Angelopoulos, President of AEK BETSSON BC, said: “This partnership marks an exciting chapter in our history, joining forces to achieve great success together. We deeply appreciate the help and unwavering support we have consistently received from Betsson. It is through such active partnerships that we can excel at our game and continue to make history."
Thanos Marinos, CEO of Betsson Greece, said: “We are proud to continue our sponsorship of AEK BC for the third consecutive year and now to be an integral part of the AEK BETSSON BC name. I am particularly happy that Betsson is investing in sports initiatives in Greece, as this allows us to give back to the communities in which we operate and have a positive impact. Through sport, everyone benefits. It promotes community unity, encourages a healthy and active lifestyle, and provides our youth with valuable opportunities for growth and development.”
Ronni Hartvig, Commercial Director of the Betsson Group, underlined: “At Betsson we are committed to providing an excellent gaming experience. Since we entered the Greek market, this commitment to excellence has also been introduced into the sporting events and initiatives we support, adding excitement and value, enriching the fan experience. We can't wait to see all the incredible opportunities this new partnership will bring.”
The new AEK BETSSON BC logo was also revealed at the event with the Betsson logo as a key part of the name sponsorship.
