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Lottomatica chooses Optimove as a CRM marketing solution in a responsible gaming logic

3 August 2022 - 18:03

The partnership is intended to enhance CRM marketing capabilities of Lottomatic. Optimove's scientific approach will enable the operator to measure the incremental value of each player's interaction and improve their responsible gaming practices using their…

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Lottomatica chooses Optimove as a CRM marketing solution in a responsible gaming logic

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