Soft2Bet celebrated ICE 2024 in style with over 40.000 delegates descending on the Excel exhibition center in London and held meetings, attended panel discussions, workshops and a fantastic partner party in London!
The Soft2bet stand: a symbol of MEGA growth and innovation
With a stunning new stand highlighting another year of strong growth, ICE 2024 also marked the official launch of the Motivational Engineering Gaming Application (MEGA) by Soft2Bet, its exclusive gamification technology suite; while showcasing the latest updates and innovations to its casino and sports betting solutions, creating value for its current, new and potential partners.
The company hosted a variety of workshops where business leaders provided updates on a wide range of products, B2B services and platform developments, while senior executives also took part in conference panels to discuss how the industry can move forward in collaboration with key stakeholders.
ICE AND MEGA LABORATORIES
The Product Manager Olga Melnyk updated the partners on the latest developments made to the main gamification products City Builder, Stadium Builder and Bonus Crab, while the Chief Product Officer Yoel Zuckerberg provided further details on his team's continued progress on Motivational Engineering Gaming Application (MEGA), the unique gamification technology that drives greater engagement, activity and revenue.
Commenting on ICE, Yoel said: “As we often say, Soft2Bet takes gamification seriously and the growth it generates is proof that this focus is the right one for us. It has been a pleasure meeting and updating partners on the latest innovations we have made to our products and we look forward to providing them with further business benefits, growth and expansion as we move towards 2024".
B2B PLATFORM AND SERVICES
The Chief Business Development Officer Martin Collins (pictured left) welcomed partners and delegates with a presentation of B2B products and services and how Soft2Bet's comprehensive platform is tailored to drive growth and business success.
Martin commented: “Being able to show delegates how Soft2Bet's B2B solutions help businesses grow was fantastic. Events like ICE are a great opportunity to meet contacts and partners in person and being able to educate them on how our products work and help them increase their revenues was very enjoyable. As a company, Soft2Bet is known as a leader in gamification with MEGA, but we also provide a complete package of best-in-class sports betting platforms and solutions, supported by powerful CRM, payments and security services".
ICE VOX WORLDWIDE REGULATION BRIEFING
The general advisor of Soft2Bet David Yatom Hay discussed the changing role of gambling compliance and how iGaming companies connect business ethics with business growth during the ICE Vox Global Regulatory Briefing.
The panel discussed how sustainability and good governance are now integral components of iGaming companies' business roadmaps.
David commented: “Compliance plays a key role at Soft2Bet as we balance growth with business ethics. We drive business forward by understanding the interaction between all these factors. As we mature as a company, we are also constantly improving how we balance business objectives with ethics and broadening our regulatory footprint".
SOFT2BET PARTNERS PARTY
More than 300 specially invited guests descended on London's iconic Aqua Shard restaurant, overlooking the city, on Wednesday evening for an incredible cabaret-themed party.
Welcoming partners and meeting them is one of the main advantages of ICE e Oksana Tsyhankova, Chief Marketing Officer of Soft2Bet, commented: “Soft2Bet is well known for its fantastic parties and we strive to outdo ourselves every time. The same goes for business. We care about our partners and create the best experience to celebrate our mutual success, growth and achievements!".
About Soft2Bet
Soft2Bet, a casino and sports betting operator and platform provider, offers a broad suite of iGaming products for operators in regulated markets. Its unique proprietary gamification engine improves player engagement in both the casino and sports betting industries. Today, Soft2Bet has developed and distributed many iGaming brands and holds ten licenses.
