Clarion Gaming hosted the first edition of the iGB Digital Awards on the last day of ICE, with a quartet of business partners celebrated for the innovation, strategic vision and “best in class” marketing practices demonstrated in 2023.
The winners of Play'n go, GR8 Tech, EveryMatrix e Camp were presented with a trophy and bottle of champagne by digital growth director Sophie Webster at a lunchtime ceremony in the iGB Digital Lounge. The Awards highlighted the diversity of the campaigns run by Clarion Gaming in the last 12 months.
The iGB Digital Awards are set to become an annual tradition at ICE, recognizing the ongoing work that marketing and PR teams undertake to deliver the best results for their organisations.
Sophie Webster, iGB Digital Growth Director, he has declared: "As a leading premium growth partner for the gaming industry, iGB wants to recognize clients who are delivering cutting-edge marketing strategies through their partnership with iGB.
A huge thank you to all our digital customers for your partnership and collaboration throughout 2023. Your dedication to excellence fuels our mutual success and we are honored to be part of your journey. Best wishes for another year of innovation, growth and shared results!".
Matthew Hutchings, Global Head of Campaign Marketing, he added: "The iGB Digital Awards are a celebration of the best of the innovation, creativity and talent we see in our partnerships with client marketing campaigns. Congratulations to all this year's winners - it's been a pleasure working with you and your teams, dynamism and originality and we can't wait to see what you do in 2024 and beyond".
Robin Harrison-Millan, iGB Global Content Director B2B, he has declared: "Over the last year Clarion Gaming Digital has developed its capabilities to offer an enhanced range of marketing services products, with content distribution led by our global head of commercial content Kat Holmes. To make this work, we need the support of our partners and these awards recognize those who have believed in our vision. Congratulations to all our winners".
The Best in Class award was awarded to PLAY'N GO's marketing and PR team, in recognition of their advanced approach to marketing services and the team's energy, commitment and diligence in building compelling and informative stories. Andrew Pink, Head of Brand & Communication of Play'n GO, said: “At Play'no GO we try to instill quality in everything we do, so it's truly a fantastic honor to receive this award - it's truly a reflection on the partnership our marketing and communications teams at Play'n GO enjoy with IGB and Clarion".
The Rising Star Award was delivered to Maria Meshkova, PR and Content Manager at GR8 Tech, in recognition of his strong work ethic, high standard of production and skill demonstrated during the 2023 content partnership. Maria Meshkova, he confirmed: "IGB provides us with an invaluable platform to develop our brand".
The Pushes the Boundaries Award was delivered to the team of EveryMatrix in recognition of their openness to new ideas that excite and delight audiences and their integrated approach to marketing, while providing insights critical to operator success. Marie-Jeanne Baciu, online marketing manager at EveryMatrix, has explained: "The campaign was something new, something we had never tried before, and we jumped right into it. Everyone on the team was very supportive, collaborating and sharing ideas. So it was like a partnership, and we felt listened to and our ideas were implemented".
The prize Business Vision has been assigned to Camp in recognition that its marketing team had the clearest view of the company's vision and strategy, allowing both companies to make the most of a highly effective PR partnership. Gerard Starkey, SVP marketing and communications at Kambi, said: "We are really excited to win the award. Our partnership with IGB has allowed us to tell our story through different marketing tactics".
