Entain is reportedly looking for buyers for its PartyPoker business, which some sources say is non-core. The price is probably small compared to the value of the business when it was listed on the stock exchange in 2005. A spokesperson for Entain, contacted on the matter by a specialized media, had no comment.
Entain is thought to have changed its business strategy following the departure of previous CEO Jette Nygaard-Andersen and the appointment of an investor to the board. According to rumors, Entain is considering selling other assets deemed "not easily integrated", including some that are well known on the market. The price is not known but, as rumored, PartyPoker could be sold for a fraction of the value of PartyGaming, as the company was known when it was listed in London, valued at £4,6 billion.
